Our Social Impact

Fair Trade, Ethically Handcrafted

80% of our jewelry is handcrafted by an artisan group in rural Jaipur, India, which has more than 25 years of experience in silver craftsmanship. This artisan group is aided by SETU, a Fair Trade organisation that ensures these marginalized, independent artisans obtain a fair wage, safe working conditions and other benefits.

The organisation also conducts workshops to train artisanal groups on enterprise building, improving its product development and technical processes, as well as provide them with market feedback. This ultimately has a social impact on the overall community, while preserving generational craftsmanship.

By purchasing a piece of our jewelry, you are supporting the livelihoods of artisan communities.

Below shows the various reasons how SETU supports these artisans and why Fair Trade matters.

Fair Wages

Payout of fair wages to artisans of Jaipur's villages

Safe Working Conditions

Workplace is healthy, safe and free from exploitation and stress

Market Access

Provide go-to-market opportunity and access to global product trends and needs

Community Welfare

Provide health insurance cover, health and family planning camps and also tools to upgrade their craft

Entreprise Building

Help to grow isolated artisans into micro-entreprises by equipping them with business knowledge


Train artisans to follow environmental waste and chemical waste management practices

Behind the scenes manufacturing process of our 2in1 Nesting Locket Necklace.

Pieces are crafted in silver first, before being polished and then plated in a thick layer of gold.

Our artisans take great pride in their craftsmanship to ensure that you will have a jewelry piece which will grow with you throughout the years.